Zane Kweichow Moutai Sanhua Flying Apsaras Kunshin Baijiu daga Ying Song Brand Design Shenzhen Co., Ltd mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2024

Kweichow Moutai Sanhua Flying Apsaras Kunshin Baijiu

daga Ying Song Brand Design Shenzhen Co., Ltd

Abokin Ciniki: Kweichow Moutai Co.,Ltd.

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Tabbatar da Matsayin Kyauta na #160697

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Kweichow Moutai Sanhua Flying Apsaras Kunshin Baijiu

Kweichow Moutai Sanhua Flying Apsaras wani zane ne na kunshi don giyar baijiu ta kasar Sin. Zanen yana amfani da alamar Flying Apsaras daga zane-zanen bango na Dunhuang, wani abu da kuma ake samu a cikin tambarin kasuwanci na wannan alama. An zana siffar da hannu bisa salon fasahar zane-zanen bango na kasar Sin na dā, kuma an sanya ta a kan bango mai launin rawaya mai haske, launin da ya zama ruwan dare a zane-zanen bango na Dunhuang. Ana buɗe akwatin daga gefen dama, kuma kayan ado masu siffar girgije mai yadudduka biyu sun kewaye kwalbar da ke ciki. Ana buɗe kwalbar daga murfin ƙarfe da ke sama. An yi akwatin da takarda, kwalbar kuma da yumbu da ƙarfe.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Kweichow Moutai Sanhua Flying Apsaras Kunshin Baijiu ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Kweichow Moutai Sanhua Flying Apsaras Kunshin Baijiu ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Kweichow Moutai Sanhua Flying Apsaras Kunshin Baijiu ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Girma da Fakitin: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Kalmomin Alama: Chinese Baijiu packaging, packaging design
Fasahar Samarwa: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Ƙalubalen Zane: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Bincike: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Wahayi: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Tsawon Lokacin Aikin: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Tsarin Aiki: The box is opened from the right side, and the bottle is opened from the top metal cap
Mambobin Ƙungiya: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Godiyar Hotuna: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen