Extra Melty Upgrade Fakitin Mint by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.
TagullaKunshin Kaya· 2024
Extra Melty Upgrade Fakitin Mint
Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category
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- Verified Award Winner
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The Design
About Extra Melty Upgrade Fakitin Mint
Ƙungiyar zane-zane ta dogara kan ra'ayin narkewar dusar ƙanƙara, wanda ke nuna halayen samfurin na rage damuwa. An nemi a riƙe abubuwan alamar kasuwanci da ake gane irin su tambarin EXTRA da alamar motsi, saboda haka ƙungiyar zane-zane ta haɓaka alamar motsi zuwa hanyar ski don gina yanayin da halitta ta zane-zane za ta ji daɗi, wanda ya yi daidai da jigon. Ana iya lura cewa 'ya'yan itatuwa ba kawai alamar ɗanɗano ba ne, amma allon ski mai rai, wanda ya kammala ba da labari. Manufar shine cewa lokacin ɗanɗana mint ɗin ya kawo ƙwarewar ski a baki da kuma tunanin masu amfani.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Extra Melty Upgrade Fakitin Mint ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Extra Melty Upgrade Fakitin Mint ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Extra Melty Upgrade Fakitin Mint yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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