Zinariya Kunshin Kaya · 2024
Jian Shan Jian Shui Kunshen Barasa
by Jing Chen
- Kyautar A' Design Award ta Zinariya 2024 in Kunshin Kaya
- CLIENT: Jing Chen
- Estimated Number of Design Views: 152,000
- Verification code E4FCB6BAA6 · Verify this award
Colors
About Jian Shan Jian Shui Kunshen Barasa
Zane-zanen kunshe na zamani ba kawai aikin kare kayayyaki kawai ba ne, ya fi fitowa fili wajen isar da ra'ayoyin kare muhalli, ƙara darajar samfura. Taron zane-zane na baya-bayan nan ya nuna cewa yayin fuskantar ƙalubalen muhalli, koren kunshe yana zama sabon yanayi a hankali, ana fifita kayan da ke iya ruɓewa ta halitta, zane-zanen sake amfani. Bugu da ƙari, sabon salo shima yanayin masana'antar ne, kuma ra'ayoyi kamar keɓantawa ta musamman suna shafar iyakokin kunshe a hankali.
About the Kyautar A' Design Award ta Zinariya
Zanen Jian Shan Jian Shui Kunshen Barasa ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Jian Shan Jian Shui Kunshen Barasa ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Jian Shan Jian Shui Kunshen Barasa yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.
Press Kit
- Unique Properties
- This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications - Dimensions & Packaging
- Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
- Tags
- Jian Shan, Jian Shui、Mountain and Water、You wei dao
- Production Technology
- The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
- Design Challenge
- The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
- Research
- Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers. - Inspiration
- "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
- Project Duration
- The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
- Operation Flow
- Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.
