Judinstrom Beer Fakin Giyar Beer by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.
Baƙin ƘarfeKunshin Kaya· 2024
Judinstrom Beer Fakin Giyar Beer
Client: SOTB and D
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #160960The Design
About Judinstrom Beer Fakin Giyar Beer
Rubutun Littafi: Giyar Judinstrom fakin kayan aiki ne da aka tsara don wani gidan giya na sana'a a Montreal, Kanada. Fakin yana amfani da gwangwanin aluminium na daidaitacce mai auna 473 ml, tare da lakabin da ke da girman inci 5 zuwa 8 wanda aka buga ta hanyar flexography. An gabatar da salon zane-zanen Scandinavia a wata sabuwar fassara ta zamani ta hanyar hotuna masu lebur da nau'in rubutu mai layuka da kusurwoyi kai tsaye. Launukan da aka zaɓa sun haɗa da shuɗi mai duhu, inuwoyin toka da fari. Tsarin da aka yi na sauƙi yana tabbatar da cewa sunan alama, nau'in giya da adadin barasa suna a bayyane a karanta su, yayin da tushen gani na gama-gari yake bada damar ƙara wasu salon giya a nan gaba zuwa cikin jerin kayayyakin.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Judinstrom Beer Fakin Giyar Beer ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Judinstrom Beer Fakin Giyar Beer ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Judinstrom Beer Fakin Giyar Beer saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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