Lucky Bread Marufi na Abinci by Antonia Skaraki

Lucky Bread Marufi na Abinci by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2025

Lucky Bread Marufi na Abinci

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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Colors

The Design

About Lucky Bread Marufi na Abinci

Wannan kyautar kamfani, kyautar fata don sabuwar shekara, ta haɗa al'ada da zamani, tana ƙunshe da gurasa da aka ƙera da hannu mai ado da alamomi masu ma'ana, wanda ƙwararren mai sana'a Xompliastres na Marathos, Crete ya yi. Kowane ado yana wakiltar manyan buri kamar canji, kariya, da sake haifuwa. Wannan ƙira girmamawa ce ga fannin fasaha mai ɓacewa, tana tattara gadon al'ada da begen jama'a a cikin gurasa na musamman mai kyawawan ado, wanda aka sanya a cikin akwati mai kyawawan zane. Wannan kyauta tana aiki a matsayin bukukuwar fasaha da kuma tashar isar da fatan wadata da nasara.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Lucky Bread Marufi na Abinci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Lucky Bread Marufi na Abinci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Lucky Bread Marufi na Abinci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14