Azurfa Kunshin Kaya · 2025
Colorful Zhangzhou Kunshin Kayan Alamar Kasuwanci
by Yangchao Wu
- Kyautar A' Design Award ta Azurfa 2025 in Kunshin Kaya
- CLIENT: Yangchao Wu
- Estimated Number of Design Views: 23,653
- Verification code 1DC90218DA · Verify this award
Colors
About Colorful Zhangzhou Kunshin Kayan Alamar Kasuwanci
Colorful Zhangzhou tsari ne na kunshi da alamar ainihi da aka kirkira domin alamar birni. Zanen ya kunshi tsarin alamar gani, kunshin kyauta, wurin gogewa na zahiri da kuma dandalin sabis na rayuwa ta yanar gizo. An yi amfani da launin ja da furen daffodil a matsayin manyan jigogi, tare da daukar ilhama daga tarihin gida, al'adu da zane-zanen gine-gine. An samar da jigogi daban-daban ga kayayyaki kamar wainar wata (mooncakes), shayi da kayan tunawa. Kowane akwati yana da fadi milimita 260, zurfi milimita 260 da tsayi milimita 140. Sabbin tsare-tsaren kunshi na kirkire-kirkire suna inganta kariya yayin sufuri, kuma an yi amfani da kayan da suka dace da muhalli.
About the Kyautar A' Design Award ta Azurfa
Zanen Colorful Zhangzhou Kunshin Kayan Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Colorful Zhangzhou Kunshin Kayan Alamar Kasuwanci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Colorful Zhangzhou Kunshin Kayan Alamar Kasuwanci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Press Kit
- Unique Properties
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Dimensions & Packaging
- Width 260 mm x Depth 260 mm x Height 140 mm
- Tags
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Production Technology
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Design Challenge
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Research
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Inspiration
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Project Duration
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Operation Flow
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Image Credits
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
