Zaku Naguwashi Series Sake na Jafan by Yasushi Uemura

Zaku Naguwashi Series Sake na Jafan by Yasushi Uemura is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2025

Zaku Naguwashi Series Sake na Jafan

by Yasushi Uemura

Client: Shimizu Seizaburo Shoten Ltd.

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Colors

The Design

About Zaku Naguwashi Series Sake na Jafan

Wannan sake mai daraja ne wanda aka ƙera musamman don manyan gidajen cin abinci na ƙasashen waje, da nufin a nuna shi a cikin jerin giya a matsayin ɗaya daga cikin zaɓuɓɓukan haɗuwa da abinci. Ƙalubalen ƙira shine isar da keɓantacciyar ma'anar asalin Jafananci. Ƙiran ta ɗauki wahayi daga alamomin gargajiya na Jafan kamar shide, zaren takarda masu tsarki da ake amfani da su a wuraren ibada don alamar iyakokin abubuwan tsarki, da kuma origata, fasahar naɗe takarda ta bukukuwa. Waɗannan abubuwa sun yi nasarar isar da ba kawai siffofin zahiri ba amma ma da ruhaniya mai zurfi da ainihin jigon mutanen Jafan.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Zaku Naguwashi Series Sake na Jafan ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Zaku Naguwashi Series Sake na Jafan ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Zaku Naguwashi Series Sake na Jafan yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimensions & Packaging: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Tags: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Production Technology: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Design Challenge: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Research: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiration: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Project Duration: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Operation Flow: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.