Brown Brothers Limited Edition Fakin Kwalbar Ruwan Inabi daga Yiqi Tang and Zona Yuechen Guan

Zane Brown Brothers Limited Edition Fakin Kwalbar Ruwan Inabi daga Yiqi Tang and Zona Yuechen Guan mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2025

Brown Brothers Limited Edition Fakin Kwalbar Ruwan Inabi

daga Yiqi Tang and Zona Yuechen Guan

Abokin Ciniki: Brown Brothers

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

13,099

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #164761

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Brown Brothers Limited Edition Fakin Kwalbar Ruwan Inabi

Brown Brothers Limited Edition shine fakin da aka tsara don ruwan inabin moscato mai kumfa da kamshin 'ya'yan itace. Jerin ya kunshi bambance-bambance uku wadanda ke wakiltar safiya, magariba, da tsakar dare. An yi amfani da tawada mai kamshi a kowane bambance-bambancen, wanda ke sakin turaren da ya dace da lokacin da aka zaba. Launuka masu haske da tsari mai rai suna tunatar da bikin lokacin zafi na kasashen tropical da tunanin sake haduwa. Kwalban tsayayyen fom ne na 750 ml wanda aka yi shi da gilashi mai sake sarrafawa kuma an buga masa zane-zanen inganci mai dorewa. Manufar ita ce a mai da fakin ya kasance mai jan hankali ga ido da hanci daya.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Brown Brothers Limited Edition Fakin Kwalbar Ruwan Inabi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Brown Brothers Limited Edition Fakin Kwalbar Ruwan Inabi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Brown Brothers Limited Edition Fakin Kwalbar Ruwan Inabi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Girma da Fakitin: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Kalmomin Alama: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Fasahar Samarwa: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Ƙalubalen Zane: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Bincike: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Wahayi: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Tsawon Lokacin Aikin: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Tsarin Aiki: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Mambobin Ƙungiya: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Godiyar Hotuna: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.