128 Bpm Kunshin Gin by Ximena Ureta is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2025

128 Bpm Kunshin Gin

by Ximena Ureta

Client: Contraseña Magazine

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Colors

The Design

About 128 Bpm Kunshin Gin

128 Bpm wani zane ne na kunshi da lakabi don kwalbar gin. Sunan yana nufin saurin kiɗa na bugun 128 a cikin minti ɗaya, saurin da ke da alaƙa da bugun zuciya mai farin ciki. Tunanin zanen ya samo asali ne daga Blues, wani nau'in kiɗa da ya tsara salo da yawa da suka biyo baya. Tsuntsaye suna wakiltar tafiyar kiɗa a cikin tarihi kuma suna tattara ganyayyakin da ake amfani da su wajen yin gin. Fikafikai suna wakiltar 'yancin ƙirƙira. An buga lakabin gaba da na baya a kan takardar auduga mai manne da kanta mai ƙarshen matte mai laushi. Zinariya mai walƙiya, varnish, embossing da debossing sun kammala zanen.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen 128 Bpm Kunshin Gin ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen 128 Bpm Kunshin Gin ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen 128 Bpm Kunshin Gin yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimensions & Packaging: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Tags: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Production Technology: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Design Challenge: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Research: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspiration: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Project Duration: 128 Bpm was launched in Chile on September 4, 2024.
Operation Flow: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.