Kanade Japanese Aikin Farko: Marufi by Yuko Takagi

Kanade Japanese Aikin Farko: Marufi by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2025

Kanade Japanese Aikin Farko: Marufi

by Yuko Takagi

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Aikin Farko: Marufi

Rubutun Littafi: Ƙirar marufin Kanade, wani zaɓaɓɓen giyar sana'a ta Japan, ya samo asali daga kyawawan al'adun gargajiya don nuna dandanon halitta mai tsafta na wannan kayan. Da aka samu wahayi daga manufar jituwa, ƙirar tana amfani da takarda washi ta musamman mai zaruruwan haske, wanda ke haifar da bambanci tsakanin matsattsen launi da haske mai laushi don ba da jin taɓawa da sana'a. Zane-zanen fenti da rubutun hannu na kalligraf suna ƙara nuna alamar sana'ar hannu, yayin da rubutu na musamman ke ƙara sabuwar shaida amma tare da tushen al'ada. Sakamakon shine marufi da ke haɗa al'ada da tunani na zamani don jan hankalin duniya baki ɗaya.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Kanade Japanese Aikin Farko: Marufi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Kanade Japanese Aikin Farko: Marufi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Kanade Japanese Aikin Farko: Marufi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi