Moutai Prince Kunshin Kwalabar Barasa by Chengdu Wanjiazu Technology Co., Ltd

Moutai Prince Kunshin Kwalabar Barasa by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2025

Moutai Prince Kunshin Kwalabar Barasa

by Chengdu Wanjiazu Technology Co., Ltd

Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Verified Award Winner
Verify Award Status for #169050

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Prince Kunshin Kwalabar Barasa

Moutai Prince wani zane ne na kunshin kwalabar giya ta kasar Sin mai girman mililita 500. Gindin kwalabar ya samo siffarsa mai lankwasa daga kwafsar ridi, sannan samanta na kwaikwayon furen ridi da ya buɗe. Murfin mai siffar harafin T ya haɗa zane-zanen ganyen furen ridi da hoton kwadin garwa guda biyar. An yi murfin da fasahar bugun karfe, wanda ke haifar da cikakkiyar siffa mai girma uku. An gama gindin da wani laushi irin na alharini wanda ke da daɗin riƙewa. Tsarin launi na amfani da kyakkyawan launin miya tare da launukan tagulla da na zinare. Wata lamba a gefe kan bango mai launin shunayya an kewaye ta da zane-zanen kunnen alkama na zinariya.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Moutai Prince Kunshin Kwalabar Barasa ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Moutai Prince Kunshin Kwalabar Barasa ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Moutai Prince Kunshin Kwalabar Barasa yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensions & Packaging: A bottle contains 500ml
Tags: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Production Technology: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Design Challenge: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Research: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspiration: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Project Duration: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Operation Flow: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Team Members: General Manager and Design Director: Jingan Jia