Syha Marufi na Allokin Tsabta by Angela Spindler

Syha Marufi na Allokin Tsabta by Angela Spindler is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2025

Syha Marufi na Allokin Tsabta

by Angela Spindler

Client: Depot

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

26,491

Verified Award Winner

Verify Award Status for #169923

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Syha Marufi na Allokin Tsabta

Sabuntaccen alamar kasuwancin Syha ya rungumi ikon natsuwa na wata, alama da aka saka ta cikin ƙarni na tatsuniyoyi, mace-mace, da sabuntawa. Ya samo asali daga zagayowar halitta da ke siffanta rayuwarmu, wata yana nuna muhimman dabi'un alamar: ƙarfafawa, tunani, da canji. Matakan wata masu laushi suna gudu a cikin ƙirar marufi, alamar yarda da hauwa da ƙasan yanayi da kuma karin kulawar kai. Wannan tsarin haɗin kai yana ɗaura jerin samfuran a cikin yaren gani na haɗin kai, yana haɗa kowane samfuri cikin sauƙi yayin da yake ƙarfafa alkawarin Syha ga dorewa da kyakkyawan kula da kai.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Syha Marufi na Allokin Tsabta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Syha Marufi na Allokin Tsabta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Syha Marufi na Allokin Tsabta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating Nature, Sustainability, and Self-Care.

We were invited to refresh the identity and packaging
for Syha, a menstrual wellness brand committed to easing
the discomfort of periods with plant-based products. The
original packaging did not effectively resonate with
women; it was overly industrial and lacked the empathy
needed to speak to the needs and experiences of the
modern consumer.
Dimensions & Packaging: The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
Tags: Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
Production Technology: Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.

To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
Design Challenge: There were no particular challenges, other than having it printed offshore.
Research: The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us.

Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level.
Inspiration: In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
Project Duration: The project started in December 2023, was finalised and launched in September 2024, Australia
Team Members: Creative Director: Angela Spindler