Marlenka Marufi by David Kantor is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2025

Marlenka Marufi

by David Kantor

Client: Marlenka International s.r.o.

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Marlenka Marufi

Sake fasalin marufi na Marlenka ya mai da hankali kan ƙira mai tsabta da na musamman wanda ke tabbatar da ƙaƙƙarfan kasancewa a kan rumfa da bambance-bambancen bayyananne a cikin kewayon samfur. An tsara tsarin marufi don ya ɗauki nau'o'in kek da kayan zaki masu tushen zuma daban-daban, ta amfani da hanya mai tsari don bambance dandano, nau'i, da girma. Kyawun gani mai inganci yana ƙara jan hankalin samfur, yayin da kayan aiki masu sabbin tunani da fasahohin bugawa na zamani ke tabbatar da inganci na musamman. Tsarin da aka kyautata ba kawai yana ɗaukaka ƙwarewar mabukaci ba har ma yana ƙarfafa ainihin alamar kasuwanci ta Marlenka da matsayinta a kasuwa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Marlenka Marufi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Marlenka Marufi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Marlenka Marufi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions & Packaging: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Production Technology: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Challenge: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Research: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiration: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Project Duration: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operation Flow: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Team Members: David Kantor
Radek Vysocký
Vojtěch Halamíček
Image Credits: David Kantor
Petr Vaněk