Daity Sandar Kankara Mai Ɗanɗanon 'Ya'yan Itace by Mohsen Koofiani

Daity Sandar Kankara Mai Ɗanɗanon 'Ya'yan Itace by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2025

Daity Sandar Kankara Mai Ɗanɗanon 'Ya'yan Itace

by Mohsen Koofiani

Client: Zarrin Ghazal Co. - DAITY Ice cream

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #170509

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daity Sandar Kankara Mai Ɗanɗanon 'Ya'yan Itace

An ƙirƙira ƙira a cikin salon fasahar pop-art na zamani mai haske da kuzari. Amfani da launuka masu haske waɗanda suka samo daga lokacin rani haɗe da manyan rubutun da ake iya karantawa cikin sauƙi shine babban sifa na wannan ƙira, wanda yake tabbatar da saurin isar da bayanai ga masu kallo. An zaɓi launuka bisa ga ɗanɗanon samfuran, suna ƙirƙirar jan hankalin gani ga yara, jin daɗin nishaɗi ga matasa, da kuma isar da saƙon inganci da lafiya ga manya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Daity Sandar Kankara Mai Ɗanɗanon 'Ya'yan Itace ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Daity Sandar Kankara Mai Ɗanɗanon 'Ya'yan Itace ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Daity Sandar Kankara Mai Ɗanɗanon 'Ya'yan Itace yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensions & Packaging: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tags: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Production Technology: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Design Challenge: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Research: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiration: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Project Duration: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Operation Flow: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Image Credits: Creator and design Mohsen Koofiani