Cny Design For The Year Of The Snake Kunshin Madara daga Mengniu Gaoke Fresh Dairy Products

Zane Cny Design For The Year Of The Snake Kunshin Madara daga Mengniu Gaoke Fresh Dairy Products mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2025

Cny Design For The Year Of The Snake Kunshin Madara

daga Mengniu Gaoke Fresh Dairy Products

Abokin Ciniki: Mengniu Gaoke Fresh Dairy Products

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Game da Cny Design For The Year Of The Snake Kunshin Madara

Cny Design For The Year Of The Snake wani lakabin kunshin madara ne na musamman da aka kirkira domin Shekarar Maciji ta kasar Sin. An yi lakabin ne da kayan BOPP mai haske mai shafi biyu. Shafin sama yana nuna zanen maciji mai siffar geometric wanda ke alamta sa'a mai kyau. Wani kusurwa mai siffar triangle ja mai gefe da aka daga yana bai wa mai amfani damar bude shafin sama, wanda ke bayyana albarku boyayyu kan jigogi kamar soyayya, dukiya, sana'a da jarrabawa. Aikin bude shafin yana mayar da shan sabuwar madara wata karamar al'ada. Bugun zafi na musamman a wasu wurare yana kara zurfin gani ga zanen.

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Game da Kyautar A' Design Award ta Azurfa

Zanen Cny Design For The Year Of The Snake Kunshin Madara ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Cny Design For The Year Of The Snake Kunshin Madara ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Cny Design For The Year Of The Snake Kunshin Madara ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

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Siffofi Na Musamman: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Girma da Fakitin: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Kalmomin Alama: Year of the snake, Zodiac, Milk, Packaging,Good luck
Fasahar Samarwa: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Ƙalubalen Zane: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Bincike: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Wahayi: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Tsawon Lokacin Aikin: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Tsarin Aiki: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Mambobin Ƙungiya: Design Director: Li Huang
Designer:Shen Jia Ting
Godiyar Hotuna: Mengniu Gaoke Fresh Dairy Products