Zhen Yuan Zeng Kunshin Baijiu by Wen Liu

Zhen Yuan Zeng Kunshin Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2026

Zhen Yuan Zeng Kunshin Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Kunshin Baijiu

Zhen Yuan Zeng wani zane ne na kunshi don baijiu da aka tsofar, wato ruwan giya na gargajiya na kasar Sin. An yi kwalabar da yumbu (seramik) kuma an siffanta ta a matsayin sabuwar fasali ta tulun giya na gargajiya. Fuskoki na geometry masu daidaito sun gyara siffar gargajiyar tare da rage nauyinta na gani. Murfin mai kama da igiyoyin ruwa yana nuni ga tsofar giyar a hankali a cikin tulun. An nannade kwalabar da takardar sulphate, wadda take laushata zayyanar kuma ta boye wani bangare na siffar. Mai amfani ne zai kwakkwabe takardar, ta yadda kwalabar ke bayyana a hankali mataki-mataki. Girman kunshin ya kai milimita 85 da 85 da 165.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Zhen Yuan Zeng Kunshin Baijiu ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Zhen Yuan Zeng Kunshin Baijiu ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Zhen Yuan Zeng Kunshin Baijiu ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin