Chateau Loulan Kunshin Kwalbar Giya daga Wen Liu

Zane Chateau Loulan Kunshin Kwalbar Giya daga Wen Liu mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2026

Chateau Loulan Kunshin Kwalbar Giya

daga Wen Liu

Abokin Ciniki: Shenzhen Oracle Creative Design Co.,Ltd.

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Chateau Loulan Kunshin Kwalbar Giya

Chateau Loulan wani zane ne na kunshin giyar farin inabi mai dan zaki mai karancin barasa da ake samarwa a kasar Sin. An yi lambar da karfe mai launi a wasu sassa da kuma gamawa mai laushi, kuma tana nuna sanannen mutum na tatsuniya da aka fi sani da Kyakkyawar Loulan. Aikin huda-huda da aka samo daga dabarar farin tashi na rubutun hannu na kasar Sin ya samar da taga mai daukar haske wanda ke nuna launin giyar da ke ciki. Zane-zanen rubutun hannu a gindin kwalbar suna tunatar da yanayin hamada na inda ake yin giyar. Kwalbar tana da girman milimita 76 da 76 da kuma 300.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Chateau Loulan Kunshin Kwalbar Giya ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Chateau Loulan Kunshin Kwalbar Giya ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Chateau Loulan Kunshin Kwalbar Giya saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Girma da Fakitin: 76mmx76mmx300mm
Kalmomin Alama: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Fasahar Samarwa: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Ƙalubalen Zane: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Bincike: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Wahayi: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Tsawon Lokacin Aikin: August - December 2024, Shenzhen, China
Tsarin Aiki: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Mambobin Ƙungiya: Creative Direction: Wen Liu
Design Execution: Weijun Liu