Fountain Of Fortune Aikin Farko: Kunshin Sabuwar Shekara by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.
Baƙin ƘarfeKunshin Kaya· 2026
Fountain Of Fortune Aikin Farko: Kunshin Sabuwar Shekara
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune Aikin Farko: Kunshin Sabuwar Shekara
Rubutun Littafi: Wannan saitin kyauta yana da kunshi mai zane wanda ke ɗauke da gwangwani biyu na Ruwan Wadata da kwafin jajayen ambulan na wayar hannu mai hulɗa. Ƙirar tana sake fassara al'adar ba da kyauta ta gargajiya ta hanyar ba da labari na gani, abubuwan alama, da haɗaɗɗiyar hulɗar dijital. Ta hanyar haɗa hotunan Sabuwar Shekara na gargajiya da fasalulluka na hulɗa na zamani, aikin yana gabatar da abubuwa na zahiri da na dijital cikin gogewar biki mai haɗaka. Haɗakar alamun gargajiya da hulɗar dijital tana nuna wata hanya wadda ke haɗa ingantattun al'adun al'adu da hanyoyin sadarwa na zamani.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Fountain Of Fortune Aikin Farko: Kunshin Sabuwar Shekara ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Fountain Of Fortune Aikin Farko: Kunshin Sabuwar Shekara ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Fountain Of Fortune Aikin Farko: Kunshin Sabuwar Shekara saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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