Shangze Fruit Music Farm Akwatin Kyauta daga Enfonad

Zane Shangze Fruit Music Farm Akwatin Kyauta daga Enfonad mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2026

Shangze Fruit Music Farm Akwatin Kyauta

daga Enfonad

Abokin Ciniki: Datong City Dongtian Mining Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

7,226

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #175429

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Shangze Fruit Music Farm Akwatin Kyauta

Shangze Fruit Music Farm akwatin kyauta ne na tumatur, wanda aka siffanta shi kamar na'urar kunna kaset ta zamanin dā. Zane-zanen, launuka da tsarin ginin suna tunatarwa da salon gani na shekarun 1960 zuwa 1980. Ana kunna na'urar kiɗa idan aka buɗe akwatin, tana kunna waƙar alamar kasuwanci da aka daidaita daga wata waƙa ta gargajiya. An yi amfani da zane-zanen fasali na rediyo, injinan ɗinki, nadin fim da fanka na ganyen dabino, tare da halin alamar kasuwanci mai suna Fanxi. Ramuka masu siffar tumatur a cikin akwatin suna riƙe da 'ya'yan itacen kuma suna kāre su yayin jigilar kaya. An yi amfani da launin lemu a matsayin babban launi don jawo hankalin masu saye matasa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Shangze Fruit Music Farm Akwatin Kyauta ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Shangze Fruit Music Farm Akwatin Kyauta ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Shangze Fruit Music Farm Akwatin Kyauta yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
Girma da Fakitin: 4000*3000px
Kalmomin Alama: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
Fasahar Samarwa: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
Ƙalubalen Zane: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
Bincike: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
Wahayi: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
Tsawon Lokacin Aikin: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
Tsarin Aiki: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
Mambobin Ƙungiya: Yifeng Qu,
Hanxiao Wang