Chuehfeng Hami Melon Wine Marufin Barasa by Yisong Hu

Chuehfeng Hami Melon Wine Marufin Barasa by Yisong Hu is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2026

Chuehfeng Hami Melon Wine Marufin Barasa

by Yisong Hu

Client: Shijiazhuang Xianxing Brand Design Co., Ltd.

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chuehfeng Hami Melon Wine Marufin Barasa

Marufin ruwan inabin kankana na Chuehfeng ya haɗa al'adun yankin birnin Hami da ke Yankin Mulkin Kai na Xinjiang Uygur tare da ƙwaƙƙwaran fahimtar darajar samfurin, yana nuna gadon Hanyar Siliki. Yana canza kayan gida na musamman zuwa Ruwan Inabin Iyaka wanda ke wakiltar al'adun Hanyar Siliki, ta amfani da kayan da ba sa cutar da muhalli da murfin kwalba mai kirkire-kirkire wanda kuma ke aiki a matsayin mai riƙe turaren wuta. Fasahar lakabi mai wayo tana haɗa al'ada da sabbin abubuwan zamani, tana ba da ingantaccen ƙira na marufi mai amfani da yawa.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Chuehfeng Hami Melon Wine Marufin Barasa ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Chuehfeng Hami Melon Wine Marufin Barasa ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Chuehfeng Hami Melon Wine Marufin Barasa yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
Dimensions & Packaging: 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap
Tags: CHUEHFENG Hami melon wine, Yisong Hu
Production Technology: Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
Inspiration: This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
Project Duration: The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
Operation Flow: The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
Image Credits: Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu