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Hong Jiu Kunshin Barasa by Tian Sheng Cheng

Hong Jiu Kunshin Barasa by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.


AzurfaKunshin Kaya· 2026

Hong Jiu Kunshin Barasa

by Tian Sheng Cheng

Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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The Design

About Hong Jiu Kunshin Barasa

Hong Jiu kunshin kyauta ne na baijiu, wato barasa mai ƙarfi ta kasar Sin. Kwalbar ta ɗauki siffar gadar baka ta gargajiya ta kasar Sin, kuma an yi ta da gilashin lu'ulu'u na high borosilicate, wanda aka zaɓa saboda tsabtar gani da juriya ga bugu. Rufi na ƙarfe mai zinare, wanda aka ƙera ta hanyar zubin lost wax mai inganci, da zane-zanen cloisonne na gizagizai, tsuntsun crane da furanni suna ƙawata saman. Idan aka buɗe murfin, cikin yana buɗewa kamar zanen shimfidar wuri a bayan kwalbar. Tire ɗin kuma yana aiki a matsayin madogarar nuni, ta yadda za a iya ajiye kwalbar a matsayin kayan ado na kan tebur.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Hong Jiu Kunshin Barasa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Hong Jiu Kunshin Barasa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Hong Jiu Kunshin Barasa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimensions & Packaging
The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Production Technology
We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Design Challenge
The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Research
Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspiration
This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Project Duration
The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Operation Flow
When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.

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