Sushico Primary Function: Ƙirar Marfin Kunshi by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.
TagullaKunshin Kaya· 2026
Sushico Primary Function: Ƙirar Marfin Kunshi
Client: Sushico
Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category
Verified Award Winner
Verify Award Status for #180080The Design
About Sushico Primary Function: Ƙirar Marfin Kunshi
Book Text: A matsayin sarkar gidan abinci na farko kuma mafi yaɗuwa ta Gabas mai Nisa a Turkiyya, ƙirar kunshin Sushico tana sake fassara ainihin alamar kasuwancin ta wani sabon hangen nesa, tana siffanta yaren gani da aka samo wahayi daga falsafa da alamomin Gabas mai Nisa. Ana sabunta kyawawan zane-zanen Asiya ta hanyar zane-zanen kanji na musamman, kowanne yana ba da labarinsa. Wani salon launi na zamani, wanda jan Jafananci ke jagoranta, da rubutu da aka zaɓa a hankali, daidai da ruhin alamar kasuwancin, suna kammala wani tsari mai sauƙi amma mai ƙarfi.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Sushico Primary Function: Ƙirar Marfin Kunshi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Sushico Primary Function: Ƙirar Marfin Kunshi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Sushico Primary Function: Ƙirar Marfin Kunshi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
- Dimensions & Packaging
- Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm - Tags
- Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
- Production Technology
- The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
- Design Challenge
- The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
- Research
- The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
- Inspiration
- The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
- Project Duration
- 2025 Turkey, İstanbul
- Patents
- Copyrights belong to Sushico 2025
- Image Credits
- Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.
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