Prepd Aikin Farko: Shaidar Alama daga Cansu Dagbagli Ferreira

Zane Prepd Aikin Farko: Shaidar Alama daga Cansu Dagbagli Ferreira mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2026

Prepd Aikin Farko: Shaidar Alama

daga Cansu Dagbagli Ferreira

Abokin Ciniki: Cansu Ferreira

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

7,530

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #181178

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Prepd Aikin Farko: Shaidar Alama

Rubutun Littafi: Prepd wani sabon dandali ne na isar da abinci wanda ke mayar da girke-girken masu tasiri na dijital zuwa abincin da aka shirya cikin ƙwarewa. Shaidarsa ta ta'allaka ne kan kyakkyawan salo na zamani wanda aka ƙera don kawo sauyi a fannin fasahar abinci. Tare da wani ƙwararren nau'in tambari mai kwanon soya cikin sarari mara amfani da kuma zaɓin launi mai bambanci tsakanin Kore da Lemu, alamar tana bikin haɗin gwiwa tsakanin masu ƙirƙira da masu amfani. Ta hanyar hoto mai bayyanawa da ke sanya ɗan adam a gaba tare da ma'aunin geometry mai tsafta, Prepd tana mayar da aikin gungurawa zuwa gwaninta na cin abinci mai daɗi da inganci.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Prepd Aikin Farko: Shaidar Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Prepd Aikin Farko: Shaidar Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Prepd Aikin Farko: Shaidar Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Girma da Fakitin: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Kalmomin Alama: food, app, delivery, digital, modern, colorful
Fasahar Samarwa: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Ƙalubalen Zane: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Bincike: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Wahayi: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Tsawon Lokacin Aikin: 6 months, France and Saudi Arabia
Tsarin Aiki: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.