Zane Sprouties Primary Function: Bayyanar Tambari daga Studio Matte mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Talla.
TagullaTalla· 2026
Sprouties Primary Function: Bayyanar Tambari
daga Studio Matte
Abokin Ciniki: Studio Matte
Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Talla
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #181183Ƙirar
Game da Sprouties Primary Function: Bayyanar Tambari
Book Text: Sprouties tambari ne na ciyawar kyanwa daga gona zuwa gida, wanda ke da tsarin isarwa da ke mai da hankali kan yawan sinadaran gina jiki da kuma bayyanar sarkar samar da kayayyaki. Ita ce tambari ta farko da ke bayar da sabuwar ciyawar kyanwa mai inganci a Hadaddiyar Daular Larabawa. Ta kauce wa tsofaffin salon masana'antar dabbobin gida, bayyanar gani tana amfani da manufar Alatu na Halitta, ta hade koren launi mai zurfi da fararen launi masu kyau tare da salon rubutun tambari na musamman. An boye alamar kyanwa a cikin harafin i. Babban abin da aka fi mayar da hankali a wannan aikin shi ne kunshin da ke da amfani biyu: kwandon da aka huda wanda ke canzawa zuwa abin ado mai sauƙi don kayan cikin gida na zamani da zarar an cire shi daga kunshin.
Amincewa
Game da Kyautar A' Design Award ta Tagulla
Zanen Sprouties Primary Function: Bayyanar Tambari ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Sprouties Primary Function: Bayyanar Tambari ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Sprouties Primary Function: Bayyanar Tambari yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
- Girma da Fakitin
- Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system - Kalmomin Alama
- pet, cat, wellness, premium, natural, feline, grass
- Fasahar Samarwa
- The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
- Ƙalubalen Zane
- The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
- Bincike
- Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
- Wahayi
- The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
- Tsawon Lokacin Aikin
- 6 months, France and UAE
- Tsarin Aiki
- The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
- Mambobin Ƙungiya
- Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
