Zane Cafe Guardiao Kunshin Kofi daga Tipz mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2026

Cafe Guardiao Kunshin Kofi

daga Tipz

Abokin Ciniki: Cooabriel

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

7,110

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #181277

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Cafe Guardiao Kunshin Kofi

Cafe Guardiao wani zane ne na kunshin kofi mai inganci wanda aka gasa aka nika, wanda wata kungiyar hadin gwiwa ta kasar Brazil ke samarwa. Ainihin asalin gani na wannan zane ya ta'allaka ne akan zanen babban mala'ika, wanda aka zana cikin salon sassaka, tare da fikafikan kariya a matsayin babban abin da ya fi fice a zanen. Rubutu mai kauri yana samar da tsari bayyananne na gani a wurin sayarwa. Wani dan tef na lakabi yana bayyana matakin gasawa, asalin kungiyar hadin gwiwa, da kuma cewa kofin ya kunshi conilon tsantsa kashi dari bisa dari. Bugu na flexographic akan kraft da abubuwan da aka lullube da laminate maras walkiya yana bai wa kunshin kyakkyawan kamanni maras haske da kuma saman da za a iya ji da tabawa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Cafe Guardiao Kunshin Kofi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Cafe Guardiao Kunshin Kofi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Cafe Guardiao Kunshin Kofi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Girma da Fakitin: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Kalmomin Alama: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Fasahar Samarwa: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Ƙalubalen Zane: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Bincike: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Wahayi: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Tsawon Lokacin Aikin: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Tsarin Aiki: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Mambobin Ƙungiya: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro