Craftoria Aikin Farko: Asalin Alama daga Cansu Dagbagli Ferreira

Zane Craftoria Aikin Farko: Asalin Alama daga Cansu Dagbagli Ferreira mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2026

Craftoria Aikin Farko: Asalin Alama

daga Cansu Dagbagli Ferreira

Abokin Ciniki: Cansu Ferreira

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

7,283

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #181322

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Craftoria Aikin Farko: Asalin Alama

Rubutun Littafi: Sake gina alamar Craftoria yana bincika mahaɗar tafiyar fasahar tarihi da ayyukan lafiya na zamani. Da aka samu wahayi daga fagen fasaha na shekarun 1920, asalin alamar yana amfani da kalmar alama mai ƙayatarwa ta serif da hoton zane na zamanin Victoria don sanya kayan zane ta lambobi a matsayin wani aiki mai zurfi da na tunani. Tsarin gine-ginen kunshin aikawa yana sauƙaƙa sauyawa daga sauƙin waje zuwa cikin gida mai bambanci sosai da launuka masu wadata, yana tabbatar da buɗe akwati a matsayin ƙofar shiga zuwa hankalin kirkire-kirkire. Wannan tsari mai haɗin kai yana haɗa fasahar sana'a ta gargajiya da ƙirar salon rayuwa na zamani don ɗaukaka kwarewar masu sha'awa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Craftoria Aikin Farko: Asalin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Craftoria Aikin Farko: Asalin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Craftoria Aikin Farko: Asalin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Girma da Fakitin: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Kalmomin Alama: art, painting, hobby, vintage, illustration
Fasahar Samarwa: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Ƙalubalen Zane: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Bincike: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Wahayi: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Tsawon Lokacin Aikin: 6 months, France and USA
Tsarin Aiki: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.