Roofarm Rebranding Aikin Farko: Alamar Kasuwanci daga Naoki Eguchi and Taiki Yamada

Zane Roofarm Rebranding Aikin Farko: Alamar Kasuwanci daga Naoki Eguchi and Taiki Yamada mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2026

Roofarm Rebranding Aikin Farko: Alamar Kasuwanci

daga Naoki Eguchi and Taiki Yamada

Abokin Ciniki: RooFarm Inc.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #181329

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Roofarm Rebranding Aikin Farko: Alamar Kasuwanci

Rubutun Littafi: Wannan aikin wani shiri ne na sake gina alama wanda ke tafiya tare da faɗaɗa kasuwancin Roofarm. Kamfanin ya girma daga aikin gona na kan rufin gine-gine na birane kuma yanzu yana faɗaɗa zuwa noman karkara mai girman gaske tare da ayyukansa na birane. A wannan matakin, an sake bayyana hangen nesa na kamfanin a matsayin Sake Ƙirƙira Aikin Gona don Ci gaba da Samar da Abinci ga Duniya. An fassara wannan hangen nesa zuwa wata alama da aka samo daga kewaya wutar lantarki wadda ke bayyana aikin gona a matsayin kayan more rayuwa. Alamar tana ɗauke da siffofi biyu masu haɗin kai waɗanda ke wakiltar dangantakar da ke tsakanin tsarin birane da na karkara.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Roofarm Rebranding Aikin Farko: Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Roofarm Rebranding Aikin Farko: Alamar Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Roofarm Rebranding Aikin Farko: Alamar Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Girma da Fakitin: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Kalmomin Alama: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Fasahar Samarwa: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Ƙalubalen Zane: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Bincike: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Wahayi: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Tsawon Lokacin Aikin: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Tsarin Aiki: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Mambobin Ƙungiya: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Godiyar Hotuna: Naoki Eguchi / Taiki Yamada