Zane Waima Year of The Horse Kunshin Giya daga Meituan Brand Design mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2026

Waima Year of The Horse Kunshin Giya

daga Meituan Brand Design

Abokin Ciniki: Meituan Waima

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

5,556

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #182051

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Waima Year of The Horse Kunshin Giya

Waima Year of The Horse kunshin giya ne na musamman da aka kirkira domin bikin Sabuwar Shekarar Sinawa ta Doki. Kwalbar gilashin ta sha bamban da yadda kwalabe na giya suke a zagaye madaidaiciya, inda ta dauki wani siffa mai kyau, mai tsakiya zagayayye wanda ke kankanta zuwa wuya da kuma gindi. An nuna dawakai masu tashi da fikafikai a bude suna hawa sama, wadanda igiyoyin jajayen kyalle masu gudana suka hada su, wanda ke bayyana fatan alheri ga shekara mai zuwa. An lullube saman kwalbar mai lankwasa da fentin enamel da aka gasa a digiri 360, wanda ya ba wa zane-zanen wani yanayi mai girman gani mai fadi da kuma haske mai kayatarwa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Waima Year of The Horse Kunshin Giya ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Waima Year of The Horse Kunshin Giya ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Waima Year of The Horse Kunshin Giya yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Girma da Fakitin: height 298.5mm
diameter 86.9mm
Kalmomin Alama: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Fasahar Samarwa: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Ƙalubalen Zane: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Bincike: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Wahayi: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Tsawon Lokacin Aikin: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Tsarin Aiki: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Mambobin Ƙungiya: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong