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Cistanche Desertico Kunshin Abin Sha by Lei Wen

Cistanche Desertico Kunshin Abin Sha by Lei Wen is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.


TagullaKunshin Kaya· 2026

Cistanche Desertico Kunshin Abin Sha

by Lei Wen

Client: Tocreate Brand

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About Cistanche Desertico Kunshin Abin Sha

Cistanche Desertico wani zane ne na kunshi don wani abin sha da aka yi daga tsirrai wanda aka hada da peptide na cistanche deserticola. Kunshin wani karamin akwati ne wanda ke shiga cikin jaka cikin sauki. Tsarin sa mai sauki ne kuma mai iya rabuwa, ta yadda za a iya fitar da abin shan da ke ciki bayan mataki daya kawai na budewa. An yi akwatin ne da fararen kwali tare da bugun ganyen zinare, wanda ke goyon bayan salon gani mai sauki da na hukuma. Zanen ya nisanta daga kamannin nauyi na kunshin magungunan karfafa lafiya na gargajiya kuma ya magance dabi'un yau da kullum na matasan ma'aikatan ofis.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Cistanche Desertico Kunshin Abin Sha ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Cistanche Desertico Kunshin Abin Sha ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Cistanche Desertico Kunshin Abin Sha yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensions & Packaging
230*158*145毫米
Tags
Big health brands, plant-based beverages, packaging design
Production Technology
White cardboard box with gold foil stamping.
Design Challenge
How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Research
1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiration
Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Project Duration
The project will be launched in 2025 and enter the production and sales phase.
Operation Flow
This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patents
donge ejiao
Team Members
LEO

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