East Bloom Marufin Shayi by Jiaqi Ding is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2026

East Bloom Marufin Shayi

by Jiaqi Ding

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About East Bloom Marufin Shayi

East Bloom wani zane ne na marufi don garin shayi mai narkewa nan take da aka busar da shi ta hanyar daskarewa. An gina siffar ne bisa hatimin jade na gargajiya na kasar Sin, wanda ya hada da gindinsa mai murabba'i da murfin rikonsa, kuma an kammala shi da launukan macaron masu laushi. Babban abin da aka yi amfani da shi wajen kera shi shi ne polypropylene mai inganci wanda ya dace da abinci. Gindin akwatin yana dauke da zanen alamar kamfanin da aka sassaka a ciki, ta yadda za a iya amfani da marufin a matsayin hatimi. Tsarin akwatuna masu shiga juna yana ba da hadaka daga capsule 8 zuwa 60. Siffar murabba'i tana ba da damar garin ya taru a gefen kusurwoyin ciki don zuba shi cikin kulawa.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen East Bloom Marufin Shayi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen East Bloom Marufin Shayi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen East Bloom Marufin Shayi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Dimensions & Packaging: 24.87 mm x 24.87 mm x 24.17 mm
Tags: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Production Technology: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Design Challenge: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Research: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inspiration: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Project Duration: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Operation Flow: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Team Members: Jiaqi Ding
Image Credits: Jiaqi Ding