Massaya Aikin Farko: Kunshin Ruwan Inabi by BRANDiT.

Massaya Aikin Farko: Kunshin Ruwan Inabi by BRANDiT. is a highly esteemed winner of the very prestigious 2014 Kyautar A' Design Award ta Baƙin Ƙarfe in Ƙirar Kunshin Kaya Competition Category.

Baƙin ƘarfeKunshin Kaya· 2014

Massaya Aikin Farko: Kunshin Ruwan Inabi

by BRANDiT.

Client: BRANDiT.

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kunshin Kaya Category

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The Design

About Massaya Aikin Farko: Kunshin Ruwan Inabi

Rubutun Littafi: Massaya kunshi ne mai kayan ado da aka tsara don ɗauke kwalabe biyu na ruwan inabi. Yawancin kunshin ruwan inabi ana yin su don nunawa a tsaye kuma ana zubar da su bayan an cire kwalabe. Massaya yana bayar da madadin da za a sake amfani da shi. Kunshin yana kwance a kwance, saboda mafi kyawun ajiyar ruwan inabi shi ne a wannan matsayi, kuma yana kama da littafi na tsohon zamani. Wani yanki na ciki wanda aka yanka musamman don kwalabe biyu yana riƙe su cikin aminci a wurinsu. Tsarin rufewa yana amfani da fikafikai biyu na gefe da ƴan fikafikai biyu ƙanana, don haka babu buƙatar manne-manne. Ana iya sake cika akwatin ko kuma a yi amfani da shi a matsayin abin ado a kan kanti.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Massaya Aikin Farko: Kunshin Ruwan Inabi ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Massaya Aikin Farko: Kunshin Ruwan Inabi ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Massaya Aikin Farko: Kunshin Ruwan Inabi saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian