Fattoria il Gambero - Winery Imani by Laura Ferrario

Fattoria il Gambero - Winery Imani by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.

Baƙin ƘarfeZane-zane· 2017

Fattoria il Gambero - Winery Imani

by Laura Ferrario

Client: Ferrariodesign

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Bincika Ayyuka View at A' Design Award Press Release Award Badge

Colors

The Design

About Fattoria il Gambero - Winery Imani

Fattoria il Gambero ta sanya kanta a kasuwa tare da tsari mai tsauri da zamani, don inganta tarihinta, wanda ya fara a 1880. Wannan shine dalilin alamar kasuwanci na "G" mai salo; yana isar da ma'anar ƙugiya ta buɗe kwalabe kuma yayi kama da hanyar da ke kaiwa kamfanin. Font ɗin sans serif yana ƙara abu ga wannan ɗan ƙayyadadden alamar alama kuma yana danganta tsohuwar tsohuwarsa mara iyaka zuwa yanzu. Launukan suna ba da ɗaukacin hoton sabon taɓawa, yayin da ake adana wasu halaye na baya, alal misali, a cikin takaddar ƙasida.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Fattoria il Gambero - Winery Imani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Fattoria il Gambero - Winery Imani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Fattoria il Gambero - Winery Imani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
Production Technology: The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
Inspiration: The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
Project Duration: The project started in April 2004 an finish on May 2013
Team Members: Creative Director: Laura Ferrario
Photo: Sauro sorana
Image Credits: Fotoforma

Read the Press Release