Appetisi Aikin Farko: Marufin Cuku by Fanny De Bray

Appetisi Aikin Farko: Marufin Cuku by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2020

Appetisi Aikin Farko: Marufin Cuku

by Fanny De Bray

Client: APPETISI by Granarolo

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Colors

The Design

About Appetisi Aikin Farko: Marufin Cuku

Rubutun Littafi: Appetisi shine tsarin marufi don jerin cukuna da aka riga aka yanka. Jerin sun hada da cubes na cuku, cuku da aka gogagoggo da guntuwar mozzarella. Kowace fakiti an yi ta da roba kuma tana da tagar gaskiya, don a iya ganin cuku a ciki kai tsaye. Hotunan da aka buga suna ba kowane samfur halayya kuma suna nuna a fili yadda ake amfani da kowane cuku. Sunan Appetisi yana hada dabi'u uku: sha'awar abinci, karamin abincin sanyaya jiki da amfani mai sauki. Tsarin yana gabatar da cuku a matsayin hutu mai sauri da sauki, kuma ana sayar da fakitocin a manyan kantunan sayar da kayayyaki na Turai.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Appetisi Aikin Farko: Marufin Cuku ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Appetisi Aikin Farko: Marufin Cuku ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Appetisi Aikin Farko: Marufin Cuku yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray