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Destination Paris Bercy Ainihin Alamar Kasuwanci by Fanny De Bray

Destination Paris Bercy Ainihin Alamar Kasuwanci by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Baƙin Ƙarfe in Zane-zane Competition Category.


Baƙin ƘarfeZane-zane· 2020

Destination Paris Bercy Ainihin Alamar Kasuwanci

by Fanny De Bray

Client: Made For You

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Zane-zane Category

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Colors

The Design

About Destination Paris Bercy Ainihin Alamar Kasuwanci

Rubutun Littafi: Destination Paris Bercy alama ce ta gani da aka kirkira don wurin taron a birnin Paris. Alamar tana gabatar da yankin Paris Bercy a matsayin wurin da manazarta da kuma jama'a gaba daya za su iya gudanar da abubuwan taro. Tunanin ya samo asali ne daga littattafan tafiye-tafiye da katunan gaisuwa na hutu. An buga alamar kamfanin (logo) kamar hatimin fasfo, kuma tana aiki a matsayin lakabin inganci. Kowane abokin hulda ana nuna shi ta hanyar alama a siffar hatimi, wanda ke samar da sa hannu guda daya wanda ke hade da kwarewa daban-daban. Iyakar shudi, fari da ja tana tuna da tsofaffin ambulan jirgin sama da kyawun kasar Faransa. An yi amfani da alamar akan katin kasuwanci, kasida, da gidan yanar sadarwa.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Destination Paris Bercy Ainihin Alamar Kasuwanci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Destination Paris Bercy Ainihin Alamar Kasuwanci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Destination Paris Bercy Ainihin Alamar Kasuwanci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging
Business card : 85 X 55 mm
booklet : A4
Tags
event, business, graphic design, paris
Production Technology
Logo
Business card
booklet
Web site
Inspiration
The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration
Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members
Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits
Photographe : Maxime Huriez

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