Lithuanian Vodka Gold Ƙirar Marufi na Vodka by Studija Creata

Lithuanian Vodka Gold Ƙirar Marufi na Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.

TagullaKunshin Kaya· 2015

Lithuanian Vodka Gold Ƙirar Marufi na Vodka

by Studija Creata

Client: Stumbras

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

23,852

Verified Award Winner

Verify Award Status for #39586

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lithuanian Vodka Gold Ƙirar Marufi na Vodka

Tsabta da haske su ne manyan kaddarorin da ke nuna ingancin vodka. Dole ne a jaddada su yayin sake fasalin Lithuanian Vodka Gold – vodka mai jagorar kasuwar Lithuania. A lokaci guda an gabatar da wasu siffofi na ainihin asalin ƙasa – sunan Lithuanian Vodka da kansa ya bukaci wannan zaɓi. An mayar da ainihin tsarin al'adun kabilanci zuwa tsari na zamani mai sauƙi. Da zarar an rushe nauyin tsohuwar alamar don ƙirƙirar wani ado mai sauƙi mai ramuka, zinariyan ta fara haskakawa cikin ƙayatacciyar hanya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Lithuanian Vodka Gold Ƙirar Marufi na Vodka ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Lithuanian Vodka Gold Ƙirar Marufi na Vodka ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Lithuanian Vodka Gold Ƙirar Marufi na Vodka yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas