Kalitva Samfurin Samfurin by Lana Raizen

Kalitva Samfurin Samfurin by Lana Raizen is a highly esteemed winner of the very prestigious 2019 Kyautar A' Design Award ta Tagulla in Zane-zane Competition Category.

TagullaZane-zane· 2019

Kalitva Samfurin Samfurin

by Lana Raizen

Client: Kalitva

Kyautar A' Design Award ta Tagulla Winner in Zane-zane Category

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Verified Award Winner

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Colors

The Design

About Kalitva Samfurin Samfurin

An kirkiro kundin adireshin don masana'antun dafa abinci na Rasha. Sakamakon cikakken bayanin iyali da bincike na kwatancen duk tarin, an zabi kayan yaji mafi dacewa, ganye da kayan lambu, wanda ya dace da zanen kundin tare da nuna mahimmancin kowane tarin. Babban murfin kundin adireshin da aka yi tare da yankan shi a nau'in kwanon soya, wanda hoton hoto mai tarin tarin ya nuna. Hannun murfin kwanon ruhu da tukwane na murfin na biyu ana wurga su da laushi mai taushi, suna kwaikwayon ainihin murfin waɗannan abubuwan.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Kalitva Samfurin Samfurin ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Kalitva Samfurin Samfurin ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Kalitva Samfurin Samfurin yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensions & Packaging: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Production Technology: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Design Challenge: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Research: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiration: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Project Duration: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operation Flow: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Team Members: Lana Raizen
Image Credits: Photographer: Sergey Fedotov, Kalitva