Mirzam: Monsters Collection Marufi Cakulan by Backbone Branding

Mirzam: Monsters Collection Marufi Cakulan by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2021

Mirzam: Monsters Collection Marufi Cakulan

by Backbone Branding

Client: Backbone Branding

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Colors

The Design

About Mirzam: Monsters Collection Marufi Cakulan

Masu yin cakulan daga UAE (Dubai) suna buƙatar yin alama don cakulan wake-zuwa mashaya da hannu. Daga suna da ainihi zuwa ƙirar samfuri da marufi, ƙungiyar ta tsara kowane nau'i tare da labari mai ban sha'awa a kusa da dukkan ra'ayi. An ƙirƙiri tambarin bisa tafiye-tafiye ta tsohuwar Gabas tare da hanyoyin teku da aka manta da su. Tafiya daga wannan ƙasa zuwa waccan, saduwa da dodanni da halayen almara. Zane-zanen marufi shine mafarkin tafiya tsakanin tatsuniya da gaskiya.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Mirzam: Monsters Collection Marufi Cakulan ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Mirzam: Monsters Collection Marufi Cakulan ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Mirzam: Monsters Collection Marufi Cakulan yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensions & Packaging: Width 31 mm x Depth 1 mm x Height 61 mm
Tags: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Production Technology: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Design Challenge: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Research: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiration: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Project Duration: January-September 2015, Yerevan, Armenia
Operation Flow: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patents: Copyrights belong to Mirzam Chocolate Makers
Team Members: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Image Credits: All Photo Credits to Bacbkone Branding