Beautiful Life Fakon Rayuwa Mai Kyau daga Pica Packaging Design Lab

Zane Beautiful Life Fakon Rayuwa Mai Kyau daga Pica Packaging Design Lab mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2020

Beautiful Life Fakon Rayuwa Mai Kyau

daga Pica Packaging Design Lab

Abokin Ciniki: Beijing Lvsan Chemistry Co.Ltd.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

10,060

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #89378

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Beautiful Life Fakon Rayuwa Mai Kyau

Rayuwa Mai Kyau ƙira ce ta fakon ƙwallayen kwari (mothballs) da ake sayarwa a ƙasar Sin. Dokoki masu tsauri suna kula da fakon ƙwallayen kwari, don haka yawancin kayayyaki a kasuwa suna kama da juna. Rayuwa Mai Kyau tana amfani da alamar rubutun hannu mai kyan gani, furannin peach, da wata siffa da aka zana daga tsohuwar zanen fasahar kasar Sin. Tagar buɗewa tana da siffar jemage, wanda alama ce ta gargajiya ta albarka. An buga akwatin tin da launuka takwas, kuma an sassaƙa akwatin takarda tare da yin masa ado da zinare. Akwatin tin yana rufe warin sosai kuma ana iya ajiye shi da sake amfani da shi. Wani rufi na ɓoye a ciki yana sa akwatin ya zama mai wahalar buɗewa ga yara.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Beautiful Life Fakon Rayuwa Mai Kyau ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Beautiful Life Fakon Rayuwa Mai Kyau ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Beautiful Life Fakon Rayuwa Mai Kyau yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Girma da Fakitin: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Kalmomin Alama: Packaging, China, Culture, Daily chemicals, Household, Mothball
Fasahar Samarwa: 8-color tinplate printing
Carving on paper
Gilding over paper
Ƙalubalen Zane: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Bincike: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Wahayi: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Tsawon Lokacin Aikin: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Tsarin Aiki: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Mambobin Ƙungiya: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Godiyar Hotuna: Shuwei Qi and Rijiang Wang, 2019.