Lidu Sorghum Baijiu Aikin Firamare: Kunshin Barasa daga Wen Liu and Bo Zheng

Zane Lidu Sorghum Baijiu Aikin Firamare: Kunshin Barasa daga Wen Liu and Bo Zheng mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2020

Lidu Sorghum Baijiu Aikin Firamare: Kunshin Barasa

daga Wen Liu and Bo Zheng

Abokin Ciniki: Shenzhen Oracle Creative Design Co., Ltd

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Launuka

Ƙirar

Game da Lidu Sorghum Baijiu Aikin Firamare: Kunshin Barasa

Rubutun Littafi: Lidu Sorghum Baijiu wani zane ne na kunshi don barasar sorghum ta kasar Sin. An yi kwalbar da gilashin crystal wanda aka fesa da launin kore, kuma lambar kwalbar da lambar wuya suna amfani da takarda ta musamman mai tsufa. Murfin ya hada karfe da filastik, yayin da akwatin waje aka yi shi da takarda ta musamman baki mai zane-zane na zinariya da baki. Kunshin ya kai tsawon milimita 70, fadi milimita 70 da tsayi milimita 260. Siffar ta dogara ne akan asalin kwalbar farko kuma tana bin salon zamani mai sauki. Rage kayan aiki yana rage barnata kuma yana dacewa da dandanon matasa masu amfani.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Lidu Sorghum Baijiu Aikin Firamare: Kunshin Barasa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Lidu Sorghum Baijiu Aikin Firamare: Kunshin Barasa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Lidu Sorghum Baijiu Aikin Firamare: Kunshin Barasa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Girma da Fakitin: The packaging size is 70mm in length, 70mm in width and 260mm.
Kalmomin Alama: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Fasahar Samarwa: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Ƙalubalen Zane: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Bincike: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Wahayi: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Tsawon Lokacin Aikin: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Tsarin Aiki: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Mambobin Ƙungiya: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Godiyar Hotuna: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018