India Packaging Primary Function: Marfin Kayayyaki by Xiaomi

India Packaging Primary Function: Marfin Kayayyaki by Xiaomi is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

India Packaging Primary Function: Marfin Kayayyaki

by Xiaomi

Client: Xiaomi

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #92159

View at A' Design Award Press Release Award Badge

Colors

The Design

About India Packaging Primary Function: Marfin Kayayyaki

Book Text: India Packaging tsari ne na marfi da aka kirkira domin layin kayayyakin lantarki na masu amfani da ake sayarwa a kasuwar Indiya. Zanen yana amfani da tsarin launukan lemu da baki masu bambanci domin kara tasirin gani da kuma nuna babban launin alamar kasuwanci. Wani yanki na musamman a kan kowane akwati yana dauke da alamar kasuwanci, don haka ana kiyaye salo iri daya a fadin kayayyaki na daban-daban rukuni da girma. Wani tsari mai bayyanawa a gaba yana gabatar da muhimmin bayanin kaya, taken da kuma manyan abubuwan da suke jawo hankalin masu saya. An yi kowane akwati da takarda, an yanke shi da yankewa an nade shi zuwa siffa.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen India Packaging Primary Function: Marfin Kayayyaki ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen India Packaging Primary Function: Marfin Kayayyaki ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen India Packaging Primary Function: Marfin Kayayyaki ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensions & Packaging: dimension height 30-120, Length 50-95, width 32-50mm
Tags: electronic, orange, colorful, technology
Production Technology: material: Paper Structure: paper die cut and fold to box.
Design Challenge: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Research: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiration: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Project Duration: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operation Flow: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge