Winetime Seafood Marufi by Olga Takhtarova

Winetime Seafood Marufi by Olga Takhtarova is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Platinum in Ƙirar Kunshin Kaya Competition Category.

PlatinumKunshin Kaya· 2020

Winetime Seafood Marufi

by Olga Takhtarova

Client: Sot B&d

Kyautar A' Design Award ta Platinum Winner in Kunshin Kaya Category

960,747

Verified Award Winner

Verify Award Status for #92361

Bincika Ƙari View at A' Design Award Press Release Award Badge

Colors

The Design

About Winetime Seafood Marufi

Designirƙirar shirya ɗaukar nauyin jerin abincin teku na Wintime yakamata ya nuna ingancin da amincin samfurin, ya kamata ya bambanta shi da kyau daga masu gasa, kasance mai jituwa da fahimta. Abubuwan launuka da aka yi amfani dasu (shuɗi, fari da ruwan lemo) suna haifar da bambanci, ƙarfafa mahimman abubuwa kuma suna nuna matsayin saka alama. Conceptaya daga cikin keɓaɓɓiyar ra'ayi ya ɓoye bambanta jerin daga wasu masana'antun. Dabarun bayanan hangen nesa ya sa aka sami damar gano nau'ikan jerin samfuran, da kuma amfani da misalai maimakon hotuna su sanya kwantena su zama mafi kayatarwa.

The Recognition

About the Kyautar A' Design Award ta Platinum

Zanen Winetime Seafood Marufi ya lashe Kyautar A' Design Award ta Platinum, wata karramawa mai tsananin daraja da ake bai wa zane-zane waɗanda da gaske na musamman ne, masu kyau kuma masu burgewa. Waɗanda suka lashe kyautar Platinum abubuwan mamaki ne na ƙirƙira, shaidu ne ga iyakokin ƙirƙirar basirar tunani, kuma suna nuna ƙwarewar da ba ta da kamarta da hazaƙar masu zanensu. Ana sa ran waɗannan zane-zane su zama ayyukan da aka fi sani waɗanda ke ayyana kyawun zamani, suna ba da gudummawa ga walwalar al'umma kuma suna kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Winetime Seafood Marufi yana nuna matakin ƙwarewa wanda ya zarce iyaka, kuma babu shakka yana sa duniya ta fi kyau da halayensa masu amfani da daraja. Zanen Winetime Seafood Marufi aiki ne da ya lashe Kyautar A' Design Award ta Platinum wanda ke tada sha'awa, yana ƙarfafawa, yana burgewa, yana faranta rai kuma yana haifar da babban farin ciki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensions & Packaging: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tags: seafood, fish, frozen food, packaging, branding
Production Technology: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Design Challenge: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Research: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiration: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Project Duration: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operation Flow: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Image Credits: Imagines №1-5 are used images www.shutterstock.com
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