Love&wash Primary Function: Marufi by Alexander Cherkasov

Love&wash Primary Function: Marufi by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

Love&wash Primary Function: Marufi

by Alexander Cherkasov

Client: Love&wash

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Marufi

Love&wash wani ƙirar marufi ne na jerin kayayyakin wanki, waɗanda suka haɗa da foda-foda na wanki, jelin wanki, kwafsuloli da kuma na cire ƙazanta. Manufar tana bayyana kulawa ta hanyar wani sauƙin misali na tufafin da suke rungumar juna. A kan lakabin foda don tufafi masu launi, akwai wata T-shirt mai launin lemu da rigar denim suna rungumar juna. An matsa haruffan tambarin tare don maimaita wannan manufa. Launukan baya suna raba kayayyakin, yayin da rubutu mai launin shuɗi ke nuna sabuntawa da tsafta. An yi marufin da kwali da robobi, kuma an tsara amfani da kayayyakin da za su iya rurruɓewa da kansu.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Love&wash Primary Function: Marufi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Love&wash Primary Function: Marufi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Love&wash Primary Function: Marufi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin