Nudus Abincin Ciye-Ciye by Angela Spindler

Nudus Abincin Ciye-Ciye by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Zinariya in Ƙirar Kunshin Kaya Competition Category.

ZinariyaKunshin Kaya· 2020

Nudus Abincin Ciye-Ciye

by Angela Spindler

Client: Depot Creative

Kyautar A' Design Award ta Zinariya Winner in Kunshin Kaya Category

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Colors

The Design

About Nudus Abincin Ciye-Ciye

Marufi don farawa kamfani yana nuna waɗannan 'ya'yan itace da kayan marmari masu lafiyayyen falsafa tsirara tsirara da ban dariya. Bambance-bambancen su shine, ana yin su ne daga ’ya’yan itace da kayan marmari, busasshen iska, ba tare da an ƙara komai ba – don haka ‘’ tsirara- tsirara’. ra'ayi. Ko da yake baƙar fata zaɓi ne mai ƙarfin hali kuma wanda ba na al'ada ba don kasuwa mai cin abinci mai lafiya, hukumar ta zaɓi wannan don nuna haɓakar samfurin kuma ta ba shi ƙarin tsawa. Hoton yana ɗaukar samfurin kafin da bayan bushewar iska wanda ke nuna 'ya'yan itacen suna da kyau kamar yadda yanayi ya nufa.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Nudus Abincin Ciye-Ciye ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Nudus Abincin Ciye-Ciye ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Nudus Abincin Ciye-Ciye yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis