Tea and Pastry Aikin Farko: Marufin Kyauta by Weiquan Long

Tea and Pastry Aikin Farko: Marufin Kyauta by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

Tea and Pastry Aikin Farko: Marufin Kyauta

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Aikin Farko: Marufin Kyauta

Shayi da Kek shine saitin marufin kyauta da aka kirkiro don Bikin Tsakiyar Kaka. Wannan saitin ya ƙunshi kwalaye biyu a cikin fakiti guda ɗaya, waɗanda ke ɗauke da baƙin shayi da kek ɗin Su irin salon. Tsarin saman yana da sauƙi kuma a bayyane. Zanen tawada yana nuna dutsen shayi, kuma layuka masu kyau suna kwatanta kek ɗin. Tasirin gogewa da tawada suna ƙara wani hali mai kyan gani. An yi marufin ne da takardar kraft. Ƙirar tana nuni ne ga al'adar adana shayi a cikin tukunyar yumɓu, wanda ke nuna ƙauna mai dorewa tsakanin mutane. Manufar ita ce isar da abota ta hanyar kyauta mai sauƙi.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Tea and Pastry Aikin Farko: Marufin Kyauta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Tea and Pastry Aikin Farko: Marufin Kyauta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Tea and Pastry Aikin Farko: Marufin Kyauta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017