Hou Juice Kunshin Ruwan 'Ya'yan Itace daga Leng Chen

Zane Hou Juice Kunshin Ruwan 'Ya'yan Itace daga Leng Chen mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Zinariya a Rukunin Gasar Ƙirar Kunshin Kaya.

ZinariyaKunshin Kaya· 2020

Hou Juice Kunshin Ruwan 'Ya'yan Itace

daga Leng Chen

Abokin Ciniki: Pagoda

Mai Nasarar Kyautar A' Design Award ta Zinariya a Rukunin Kunshin Kaya

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Launuka

Ƙirar

Game da Hou Juice Kunshin Ruwan 'Ya'yan Itace

Hou Juice wani zane ne na kunshi domin wani sanannen samfurin ruwan 'ya'yan itace mai kyau. Kwalbar tana da fadin milimita 45 a diamita da tsayin milimita 165. An lullube kwalbar filastik da wani fim mai kyalli irin na lu'ulu'u, sannan an kammala ta da yanayin dusashewa (frosting) da bugu na launi na musamman (spot color printing). Zane-zanen birai ne suka zama babban jigon gani, kuma an zana wani labari daban ga kowane dandanon 'ya'yan itace. Biri shi ne alamar babban kamfanin 'ya'yan itacen, kuma alama ce ta kuzari a al'adar kasar Sin. Zanen na da nufin bayyana yanayin halitta, sabo da inganci, da kuma gina amincewa a tsakanin masu saye masu kula da lafiya.

Amincewa

Game da Kyautar A' Design Award ta Zinariya

Zanen Hou Juice Kunshin Ruwan 'Ya'yan Itace ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Hou Juice Kunshin Ruwan 'Ya'yan Itace ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Hou Juice Kunshin Ruwan 'Ya'yan Itace yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Girma da Fakitin: Diameter 45mm x Height 165mm
Kalmomin Alama: juice, packaging, branding, drink, beverages，
Fasahar Samarwa: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Ƙalubalen Zane: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Bincike: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Wahayi: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Tsawon Lokacin Aikin: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Tsarin Aiki: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Mambobin Ƙungiya: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Godiyar Hotuna: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.