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HuangRan Manufactar Kunshin Giya by Lynn Tsang

HuangRan Manufactar Kunshin Giya by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ƙirar Kunshin Kaya Competition Category.


TagullaKunshin Kaya· 2020

HuangRan Manufactar Kunshin Giya

by Lynn Tsang

Client: Lynn Tsang

Kyautar A' Design Award ta Tagulla Winner in Kunshin Kaya Category

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Verified Award Winner

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Colors

The Design

About HuangRan Manufactar Kunshin Giya

HuangRan kunshi ne na kunshin jerin giyar shinkafa ta kasar Sin. Zanen ya gabatar da masu tsaron waliyai hudu na tsohuwar tatsuniyar kasar Sin: Dodon Kore, Damisar Fari, Tsuntsun Ja mai Kyalli da Kunkuru Baki. An hada zane mai kama da mutum tare da abubuwan wasan operar kasar Sin domin baiwa siffofin wani sabon salo na zamani wanda ake nufi ya jawo hankalin matasa masu sayayya. Kowanne daga cikin kwalabe hudu yana wakiltar waliyi guda, kuma an buga siffofin waliyan a cikin akwatin kyauta domin su mamaye kwatance hudu. Akwatin yana amfani da murfi na sama da na kasa, tare da wuraren da aka huda domin kara zurfi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen HuangRan Manufactar Kunshin Giya ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen HuangRan Manufactar Kunshin Giya ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen HuangRan Manufactar Kunshin Giya yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging
The outer box:220mm x 160mm x 160mm
Tags
Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology
Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge
There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research
Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration
Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration
The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow
The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members
Design Director:Lynn Tsang
Designer:Sha Shen

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