Mi Watch Li Bai Aikin Farko: Kunshin Agogon Hannu Mai Basira by Xiaomi

Mi Watch Li Bai Aikin Farko: Kunshin Agogon Hannu Mai Basira by Xiaomi is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

Mi Watch Li Bai Aikin Farko: Kunshin Agogon Hannu Mai Basira

by Xiaomi

Client: Xiaomi

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About Mi Watch Li Bai Aikin Farko: Kunshin Agogon Hannu Mai Basira

Mi Watch Li Bai shi ne kunshin da aka ƙera don agogon hannu mai basira. An yi akwatin da takarda kuma yana riƙe da faifan ɓaɓɓugar takarda, don haka ba a amfani da robobi ko kaɗan. An sanya hoton fatalwa mai fuska uku a yankin fuskar agogon na kunshin. Kwararar ruwa na bayyana kamar tana gudana idan aka duba akwatin daga kusurwoyi daban-daban. Bugu mai tsattsage da wani irin tawada na sake nuna kamanni da yanayin fuskar agogon da madaurin. Agogon yana kwance a kan wani ɓangare mai tsayi na faifan maimakon a cikin rami, don haka agogon yana bayyana kamar yana shawagi. Kunshin yana da girman millimita 295 zuwa 79 zuwa 49.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Mi Watch Li Bai Aikin Farko: Kunshin Agogon Hannu Mai Basira ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Mi Watch Li Bai Aikin Farko: Kunshin Agogon Hannu Mai Basira ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Mi Watch Li Bai Aikin Farko: Kunshin Agogon Hannu Mai Basira ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han