Morph Alamar Kasuwanci na Abinci da Abin Sha daga Mars Design Consultants

Zane Morph Alamar Kasuwanci na Abinci da Abin Sha daga Mars Design Consultants mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.

TagullaZane-zane· 2020

Morph Alamar Kasuwanci na Abinci da Abin Sha

daga Mars Design Consultants

Abokin Ciniki: Mars Design Consultants

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

13,028

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #98855

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Morph Alamar Kasuwanci na Abinci da Abin Sha

Morph shiri ne na kirkirar alama don wani mashaya da gidan cin abinci da ke saman rufin gini a Hangzhou, kasar Sin. Asalin wannan alama ta samo asali daga Liangzhu, wata tsohuwar labarin soyayya ta kasar Sin, da kuma fikafikan malam buɗe littafi mai suna blue morpho wanda ke da kyalli iri-iri. Alamar tana hada siffofin fikafikan malam buɗe littafi na mace da na namiji zuwa alama guda daya. Wani bango mai duhun shunayya yana nuna kamanin daren da taurari suka cika, yayin da fikafikan ke nuna sauyin launukan bakan gizo. Wani zane mai kama da kaleidoscope na malam buɗe littafi shine babban abin zane a wannan aikin. Wannan zanen ana amfani da shi a kan menu, akwatin ashana, hotunan da ake nunawa cikin motsi, da kuma wani sassaken fasaha na bango.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Morph Alamar Kasuwanci na Abinci da Abin Sha ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Morph Alamar Kasuwanci na Abinci da Abin Sha ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Morph Alamar Kasuwanci na Abinci da Abin Sha yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Girma da Fakitin: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Kalmomin Alama: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Fasahar Samarwa: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Ƙalubalen Zane: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Bincike: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Wahayi: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Tsawon Lokacin Aikin: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Tsarin Aiki: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Haƙƙoƙin Ƙirƙira: MARS
Mambobin Ƙungiya: Angela Lu Zhang
Nico Xu YiFei
Godiyar Hotuna: MARS