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Gan Song Manufan Fasaha: Asalin Gani na Alama daga Biwei Zhu

Zane Gan Song Manufan Fasaha: Asalin Gani na Alama daga Biwei Zhu mai nasara ne mai daraja sosai na 2020 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Zane-zane.


TagullaZane-zane· 2020

Gan Song Manufan Fasaha: Asalin Gani na Alama

daga Biwei Zhu

Abokin Ciniki: Gan Song

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Zane-zane

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Ƙirar

Game da Gan Song Manufan Fasaha: Asalin Gani na Alama

Rubutun Littafi: Gan Song alama ce ta asalin gani da aka kirkira don wata alama ta musamman daga yankin Mayang na kasar Sin. Zanen yana samun kwarin gwiwa daga yanayin kasa na gida da al'adun Miao. Layukan sirara masu kauri daban-daban suna kirkirar siffar duwatsu da kogin Jinjiang. Wata yarinya mai murmushi sanye da tufafin Miao tana wakiltar girbi da fata. Ana amfani da wannan asali a kan takardun bayani, katunan gaisuwa, ambulan, fakiti da tallace-tallace na waje, tare da amfani da bugu na foil, zanen da ya tashi (embossing), yankan lezar, da shafa zinare. Duk zane-zanen an mayar da su vector, don haka za a iya buga asalin a kowane girma.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Gan Song Manufan Fasaha: Asalin Gani na Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Gan Song Manufan Fasaha: Asalin Gani na Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Gan Song Manufan Fasaha: Asalin Gani na Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman
The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Girma da Fakitin
This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Kalmomin Alama
GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Fasahar Samarwa
The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Ƙalubalen Zane
The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Bincike
The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Wahayi
Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Tsawon Lokacin Aikin
The project started and finished in 2019 in Changsha City,China
Tsarin Aiki
The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Haƙƙoƙin Ƙirƙira
Copyrights belong to Wilbur Studio/Gan Song, 2019.
Mambobin Ƙungiya
Design Director:Biwei Zhu
Executive director:Xiang Liu
Illustrator:Xiujuan Tan
Copywriter:Wei Liu
Support company:Han brand.
Godiyar Hotuna
Wilbur Studio

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