Holiday Gift Set Primary Function: Kunshin Kayan Kyauta by Salvita Bingelyte

Holiday Gift Set Primary Function: Kunshin Kayan Kyauta by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Ƙirar Kunshin Kaya Competition Category.

AzurfaKunshin Kaya· 2020

Holiday Gift Set Primary Function: Kunshin Kayan Kyauta

by Salvita Bingelyte

Client: Salvita Design

Kyautar A' Design Award ta Azurfa Winner in Kunshin Kaya Category

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Colors

The Design

About Holiday Gift Set Primary Function: Kunshin Kayan Kyauta

Book Text: Kunshin Kayan Kyauta na Bikin Hutu wani zanen kunshi ne na tarin kayan kyautar bikin hutu masu cin abinci. Wannan saitin ya ƙunshi sanwar cakulan mai nauyin gram 80, kunshin shayin ganye mai nauyin gram 40, tulun zuma na halitta mai nauyin gram 200 da kyandir mai ƙamshin kirfa mai nauyin gram 140. An samo wahayin zane-zanen daga Zemyna, allahiyar ƙasa ta Lithuania, wadda aka nuna a nan a matsayin siffa ta zamani sanye da takalman motsa jiki da na'urar sauraren kunne. Dogon farin gashin allahiyar yana tunatar da dusar ƙanƙara da hotunan bikin da aka saba gani. Faretin launuka na halitta masu sassauci yana nuna kayan haɗin. An yi amfani da bugu na offset, flexography da bugu na dijital.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Holiday Gift Set Primary Function: Kunshin Kayan Kyauta ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Holiday Gift Set Primary Function: Kunshin Kayan Kyauta ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Holiday Gift Set Primary Function: Kunshin Kayan Kyauta ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)